Staying Relevant In 2019 and Beyond

Where Are They Now? Trends move faster than ever today. It’s hard to know how to stay relevant and easy to get sidetracked by a passing fad. Businesses spring up and die off by the day, and we can all think of a company that was everywhere when we were kids but now, we look back and think, whatever happened …

Introducing Vector Logos

Why Vector Logo Files?  With the multitude of platforms and media available, your company’s logo is going to need to be changed to suit different ad styles.  To do that, we highly recommend using vector image files.  Before we get into the reasons why you should use a vector logo, let’s define vector images and compare them to the other types commonly used.  The most common file type …

Pay Attention to Me!

Right now, your business is in a crowd of competitors. Some are smaller, some larger, but all are making a lot of noise in their efforts to sell. You could ignore them if you wanted to, but the problem is that you also want to be heard. How do you not only break out of the crowd so that you …

How Not to Budget for Marketing in 2019

Where Is the Money Going? It’s the end of the year, and if you’re like most of our readers, you’ve probably got budgeting on the brain. You’re probably wondering how you can stretch every dollar you can spare for expenses, asking yourself, how much should I spend on marketing in 2019? How can I be sure I’m using my marketing …

Ready to Boost Your Business? Invest in Digital Signage

One of the best ways to reach your target audience and increase brand awareness is through digital signage. From displaying advertisements to presenting your menu, there are many reasons why it is worth the investment. If you’re not sure how digital signs can boost your business, take a look at a few common questions answered by Digital HD Advertisingof Rochester, NY. 3 Common Questions About Digital Signs What Is Digital …

Stop, Look, and Listen: Five Secrets of the Best Advertisements

Advertising is Anything You can Imagine Close your eyes and think of your favorite advertisement.  It could be from TV, a magazine, a website, or anywhere ads are found.  What do you like about it?  What makes it stick out to you among the dozens of ads you see and hear every day?  We can tell you one thing about …

How to Choose the Right Monitor for Your Digital Display

When creating a digital display for your business, the design is only half the battle. You also need a monitor that effectively presents your content and entices customers. But what exactly makes a good monitor? Below, the experts at Digital HD Advertising in Rochester, NY, discuss a few key features. 5 Factors to Consider When Choosing a Monitor 1. Image Quality The viewing experience …

How Color Psychology Makes Your Restaurant Menu Board More Effective

You may not realize it, but color influences both perception and behavior. That’s why color psychology is such a valuable marketing tool — it influences the customer experience. So when creating a restaurant menu board, the experts at Digital HD Advertising in Rochester, NY, recommend using different hues to your advantage.    What Is Color Psychology? Consider the following phrases: “white hot,” “seeing …

How to Customize Your Digital Signage & Engage More Customers

Advertising has gone digital. To stay ahead of the competition, your business should too. Digital signage, for example, is a great way to not only grab customers’ attention but also boost their engagement. Plus, with the help of Digital HD Advertising in Rochester, NY, you can add additional features that make your signs even more memorable.   3 Ways to Customize Your Digital …

The Secret to an Engaging Digital Display

Digital displays engage customers in many ways. They attract attention, convey information and, ultimately, encourage further action. However, to do so, they have to have the right design. Here, the experts at Digital HD Advertising in Rochester, NY, discuss what it takes to create an engaging sign. How to Create the Most Engaging Digital Display 1. Use High-Quality Images Nothing says unprofessional like …