You may not realize it, but color influences both perception and behavior. That’s why color psychology is such a valuable marketing tool — it influences the customer experience. So when creating a restaurant menu board, the experts at Digital HD Advertising in Rochester, NY, recommend using different hues to your advantage.
What Is Color Psychology?
Consider the following phrases: “white hot,” “seeing red,” and “feeling blue.” All three involve hue and sensation — heat, anger, and sadness, respectively — and demonstrate the relationship between color and perception. But it’s not just a linguistic connection; it’s also a behavioral one. For example, studies show that color influences how long a person spends at your place of business and how much they spend. Similarly, color affects how much we eat in a given meal. Likewise, it can change how that food tastes. Hence, color psychology is particularly important to the foodservice industry.
Color psychology is the study of how color affects human behavior. Thanks to this field of research, we know that different hues have different emotional properties. Thus, it’s important to consider how the colors on your restaurant menu board or other digital signage influence the customer experience.
What Do Different Colors Mean?
Red is typically associated with passion and energy. It has also been shown to increase one’s appetite, which makes it a popular choice for restaurant menu boards and other marketing materials.
Orange is bold, energizing, and fun. In restaurants, it can be used to stimulate both the senses and sales.
Yellow portrays both happiness and youthfulness. More neutral forms of yellow — like beige — also give an earthy vibe, which is useful for organic or natural stores.
Green also has ties to the environment; it is associated with being fresh and healthy. Restaurants can also use this color on digital signage to portray wealth or relaxation.
Unlike red, blue is considered an appetite suppressant. Therefore, food and beverage companies often use this color for low-calorie items. When paired with seafood, blue also signifies freshness.
Purple represents royalty. Similar to blue, it can suppress one’s appetite but can still be used to give your restaurant an air of luxury.
Do the colors on your digital signage match how you want customers to perceive your business? If not, call Digital HD Advertising at (585) 210-3449. Their experienced team will make sure your restaurant menu board is both professional and eye-catching. You can also preview some of their past designs on their website.