When creating a digital display for your business, the design is only half the battle. You also need a monitor that effectively presents your content and entices customers. But what exactly makes a good monitor? Below, the experts at Digital HD Advertising in Rochester, NY, discuss a few key features.
5 Factors to Consider When Choosing a Monitor
1. Image Quality
The viewing experience is central to the success of your digital display. Not only do you want the images or videos to be crystal-clear, but you also want the screen to faithfully reproduce your marketing materials. So, when picking a monitor, consider the resolution. Also take screen brightness, contrast, and other aspects of image quality into account.
If your business is open 24/7, you’ll need a monitor that can meet the demands of all-day viewing. That’s why Digital HD Advertising recommends investing in a commercial-grade model. These monitors are typically of higher quality and have a longer life-span than consumer-grade televisions. They are also easier to maintain and repair.
Next, consider where you’re going to place the monitor. Will the screen be outside or otherwise exposed to direct sunlight? If so, make sure your model comes with anti-glare glass, so customers get an unobstructed view of your digital display. If the monitor is surrounded by ambient light, you’ll need a bright screen with good contrast.
Similar to placement, consider how large you want your monitor to be. If you’re going to mount it on a wall, then measure exactly how much space is available. Also, contemplate the monitor’s typical viewing distance. Larger screens, for example, have a greater viewing distance. Check that your monitor is not so large that customers can’t engage with your digital signage. Finally, decide whether you want the screen to be horizontal or vertical. Not all monitors are equipped for both orientations, so your preference may affect your final purchase.
5. Customer Experience
Lastly, consider the purpose of your digital sign. How do you want customers to engage with the display? What should the viewing experience look like? Answering these questions will help you not only determine a budget but also find a model that best aligns with your creative vision.
A monitor can be the difference between an effective and ineffective digital display. For more tips on buying the right model, call Digital HD Advertising at (585) 210-3449 today to speak with their knowledgeable team. To start creating your own signs, visit them online.